About .XXX

• What is .XXX?

  This sTLD (sponsored Top Level Domain) is designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and extolling responsible and safe behavior.

  What are some new opportunities offered with .XXX domains?

  Domains that were previously unavailable in the dot-com world are suddenly available such as casting.xxx, live.xxx, desi.xxx, or free.xxx. The possibilities for new domain names are endless. Another incredible opportunity is the inclusion of free malware protection from McAfee for all.XXX websites. McAfee is providing their malware protection to .XXX website operators service to help protect registered websites and their customers from hackers, exploits, and malware. This service represents a value of hundreds of dollars per domain and is provided free of charge to .XXX registrants. A revolutionary new payment system to accompany your current offerings is being developed for launch in 2012. The system will offer micropayment opportunities and will be offered exclusively to .XXX domain owners providing very competitive rates.

• Who is a member of the Sponsored Community?

  The Sponsored Community consists of individuals, companies and organizations that have voluntarily determined that a system of self-identification would be beneficial and have voluntarily agreed to comply with all IFFOR Policies and Best Practices Guidelines. The Sponsored Community also includes those who provide Adult Entertainment intended for consenting adults and those who provide talent, products or services to the adult industry.

  How do I benefit from owning .XXX domains?

  As a trusted brand, customer confidence will be very high resulting in more traffic, greater repeat traffic, and, perhaps most importantly, greater conversion into paying customers. Holders of .XXX domains will also benefit from global marketing campaigns and greater awareness in the mainstream world. Additionally ICM is developing a traffic generation search portal for .XXX sites that will be promoted internationally leading to immediate new traffic to .XXX domains for new registrants.

For Consumers: The New Home For Adult Entertainment Online

• The Internet is home to a wealth of content, suitable for a wide range of ages and values. The adult entertainment industry has, and always will, account for a large amount of this content and while it is enjoyed by some, it is not suitable, or of interest, to all internet users. Regardless of your views on adult content, it's here to stay, so let's be adult about it.

  Increasingly, internet users are coming into contact with content that they do not wish to see and in turn, others finding it hard to locate exactly what they are looking for, due to a decrease in availability for precise and clear domain names.

  The creation of .XXX will create a clearly signposted place where adult entertainment can be accessed and allow surfers to have a clear idea of the nature of the site before they click, rather than after.

• .XXX isn't just a helpful distinction. It's the progressive new home for adult entertainment online.

  .XXX will provide a clearly sign-posted place where adult entertainment can be accessed, secure in the knowledge that the website operators is operating under self regulatory, published guidelines and policies.

  Every website in the .XXX domain is scanned daily by McAfee for Malware and to ensure consumer standards are constantly adhered to The Internet Foundation for Online Responsibility (IFFOR) will also monitor websites.

  For those wishing to avoid adult content .XXX easily allows Internet users to filter out all unwanted .XXX content thanks to its unique MetaCert Tagging system.

McAfee Malware is Included for FREE with All .XXX Domains



• McAfee is committed to making the internet more secure by providing multiple layers of security testing. By using the McAfee SECURE Malware Scan on your site, you can help build consumer confidence with website malware scanning that protects you from hackers, worms, viruses, spyware, and other malware. The service uses technology that is constantly updated with the latest threat discoveries, drawing on internal security research and systems, as well as a global network of millions of sensors in more than one hundred countries worldwide. Click here to find out more about the benefits of McAfee Secure



• MetaCert Family Safety Software Tools

  

  MetaCert is providing every .XXX website owner with a complementary labeling solution, integrated into a single service. This helps protect children from adult content, signifying the responsible nature of .XXX site operators. MetaCert expects to label more than 5 million adult sites by the end of 2011, including many in other top level domains such as .com, .net, .co.uk, .de, etc.

  Using a combination of automated and manual methods, MetaCert’s solution is the first of its kind. Website owners can easily label whole sites, sub-domains and individual webpages as required, without including any code or making any other changes to their website. Importantly, MetaCert's system does not block or manipulate content and does no affect search result ranking. All it does is to let users know that individual search results point to adult content.

  The Family Safety Add-on is currently available as a plug-in for Firefox with other browser plug-ins being made available over the coming months. Surfers will see special annotations on any search results that link to sites that may contain “sexually explicit content,” whether in .XXX or other top level domains, and so are empowered to decide whether or not to visit a site before clicking the link. When enabled, the parental control will block access to every labeled adult site. MetaCert’s solution is based on the World Wide Web Consortium (W3C) labeling standard POWDER. The creation of POWDER was instigated by MetaCert and other industry experts in 2005 and became a full W3C Recommendation in late 2009, formally replacing the old PICS standard.

  Click here to download the FREE MetaCert plug-in for Firefox.

Best Business Practices

Developed by the International Foundation for Online Responsibility (IFFOR), all .XXX registrants will be obliged to follow a set of practices to be drawn up to provide effective self-regulation by the adult industry.

In particular they must:

• • Safeguard children from being marketed or targeted online
  • Defend customer privacy
  • Oppose fraudulent, anonymous and unsolicited bulk SPAM advertising adult entertainment
  • Combat the use of unlawful malicious codes and technologies (e.g., spoofing)
  • Use and promote accurate labeling and meta-tagging allowing .XXX to be blocked more easily by parental controls
• • Ensure clear and accurate disclosures, security of transactions and contact information
  • Protect intellectual property rights. IFFOR will preserve the credibility of these practices through regular revisions and updates to accommodate developments in technology and in keeping with the current views of the general Internet using public.

• 

  For Adult Industry Professionals

  .XXX will provide a consumer friendly online environment, which will encourage more trust and therefore higher usage of adult entertainment brands within the .XXX space. Thus creating highly attractive long-term (and hence valuable) online 'real estate'.

• 

  For Non-Adult Brands and Trademarks

  .XXX gives the confidence that you can now control the exposure of your Intellectual Property in the online adult space thanks to our ability to help you block your non-adult trademark domains.